RevMob’s New Video SDK Makes ‘Rewarded’ and ‘Interstitial’ Video Ads Easy

Many developers these days are looking to increase user engagement and revenue through video ads. To help them, RevMob has announced a new video SDK that allows developers to easily include rewarded and interstitial video ads so they can monetize their user base to its fullest potential.

First, here’s a brief overview of what rewarded and interstitial video ads are:

Rewarded videos:

Imagine playing your favorite mobile game and running out of “lives” to continue playing.  A message then flashes across the screen: “Watch this video to earn a life to continue playing.”  After you hit play and watch the video, you’re back in the game.

Interstitial videos:

Interstitial video ads are typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game. When an app shows an interstitial video ad, the user has the choice to either tap and view the ad or close it and return to the application.

Next, here are four reasons why you should try the new video SDK from RevMob:

  1. Customization – For rewarded video ads, developers can determine ad frequency, feature videos up to 30 seconds as well as deliver an ad in context, i.e. when a user almost beats a high score. For interstitial video ads, developers can also determine ad frequency, enable the user to “skip” the ad after a specific session length, feature videos up to 30 seconds as well as displaying only after certain session length.
  2. Easy implementation – With the SDK, both rewarded and interstitial video ads are easy to implement with several pre- and post-roll banners for developers to choose from.
  3. Increased engagement – Mobile game users often respond to reward videos because of the incentives, while interstitial are a “low interruption” ad that puts the video in a full-screen in front of the user.

RevMob offers CPV payment method and supports Video Ad Serving Template (VAST) tags to facilitate for advertisers.

RevMob’s new video ad SDK is designed to greatly improve your eCPMs and revenue. If you’d like to learn more, please visit

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GDC 2015: the Place for Virtual Reality and Mobile Video Advertising

RevMob exhibited at the Game Developers Conference (GDC) in San Francisco earlier this month and had a very successful, productive event. We were fortunate that our GDC booth was located next to Oculus, probably one of the most popular booths at the show.

If you don’t know them, Oculus is the virtual reality (VR) company that was purchased by Facebook last year.  They are generating a lot of interest right now because the gaming experience can be so realistic on the Oculus Rift VR headsets.  I can contest to that – I took a few minutes to take them on a test drive!


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RevMob Becomes First Mobile Ad Network to Join Beintoo’s Proximity-Based Audience Ecosystem

Today RevMob announced its collaboration with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers, to leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ad campaigns.

RevMob has joined Beintoo’s BeAudience ecosystem, a platform that gathers location data directly from users’ devices via a simple SDK, and is compatible with any proximity solution provider to capture signals from beacons in its network. The solution can then analyze the historical location patterns of anonymized app users who have opted in through BeAudience–powered mobile apps and segment them accordingly.


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RevMob Named Top 4 Most Popular SDK for iOS

Great news! Apptopia, a provider of one the most actionable mobile app data and insights in the industry, has ranked RevMob No. 4 in a list of the most popular SDKs (software development kit) on the iOS platform.

A new service from Apptopia can now quantify which SDKs are installed in applications that are available for download on the iTunes App Store or Google Play. With the service, mobile app developers can see what SDKs are installed on specific mobile apps, and they can also categorize which apps use a specific SDK.


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New SDK Raising eCPMs for Publishers

The proof is in the numbers.  Publishers who have updated to our new software development kit (SDK) have increased their cost per thousand impressions (eCPM) by an average of 14%.

With the arrival of the new SDK, RevMob’s partners are able to serve enhanced ads featuring rich media content, such as video ads and playable ads. Since these ad units enable a better user experience — and hence better conversion rates — advertisers are willing to pay much more for them.


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The Vote Is In – Customers Love Our New Dashboard Features

Our tech team knows that the mobile advertising market is very dynamic, which is why our highly-skilled engineers are constantly updating and improving our system with new technologies to fulfill users’ demands.

In the last couple of months we announced in our website our new transfers menu, support system and dashboard page, featuring users’ overall information displayed in charts.

This month’s updates resulted in great feedback from our customers. (more…)

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Message from New RevMob CEO

I would like to introduce myself to our clients and partners as the new CEO of RevMob.

I previously served as RevMob’s Chief Marketing Officer for the past year. Prior to joining RevMob, I was a consultant at Bain & Company, one of the world’s leading business consulting firms.

While I’ve been on the job since June, we are just formally announcing my appointment today.  What can I say, we’ve been busy!


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New SDK – Rich Media, Video Ad’s and Improved Targeting

RevMob Mobile Ad Network 

As a top mobile ad platform offering one of the highest eCPMs in the industry, we are always trying to enhance our offering and bring the best opportunity for conversions to our publishing, development and advertising customers worldwide.

With that in mind, this week we announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition.

Let’s just say it, the rich media features for Android and iOS devices are cool. With this new functionality, ads can have movement that surprises and engages users, with objects appearing from any side of the screen or expanding, floating and fading.

The rich media capabilities also enable animation, 3D 360 views, user interactivity and so much more.



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