Check out this week’s mobile advertising industry news below.
Industry News Watch – Week of 7/13/15
Marketers Will Spend $100 Billion On Mobile Ads In 2016
The Drum, 7/9/15
In-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in front of advertisers.
The U.S. Digital Media Ad Spend Report: Mobile Will Fuel Strong Growth
Business Insider, 7/13/15
Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.
Mobile Shopping App Buys Android Lockscreen Maker App
Tech Crunch, 7/14/15
Mobile shopping startup Wish — fresh off a $500 million round of funding — has made its first acquisition. The company has acquired Locket, a startup that makes lockscreen apps for Android handsets: an eponymous app that serves tailored news to your lockscreen.
Ad Platforms Taking The Display Ad Marketplace By Storm
As advertisers and marketers continue to better understand omni-channel and multi-screen strategies for retailers, it shouldn’t come as a surprise that they’re rapidly embracing display ads.