RevMob CEO Pedro Jahara shared expertise regarding the mobile advertising in the recent VentureBeat Insight Report titled “Brands and Mobile Advertising: How to Win.”
The report gathered research from top companies in the mobile ad industry and features 37 charts and infographics alongside detailed commentary from industry experts to illustrate findings.
Check out some of Pedro’s top quotes from the report below:
- “The biggest challenge for brands is that they don’t have the same targeted capability that they are used to in other media,” says RevMob CEO Pedro Jahara.
- “We’re partnering with a major restaurant chain … we’ll have beacons inside the restaurant which will track if customers received an ad before visiting the restaurant,” CEO Pedro Jahara says. “That will measure success.”
- “What’s failing? Just using static banners … a lot of brands are doing this,” says RevMob’s Pedro Jahara. “If they just send out static banners users are not going engage.”
To view the report summary or purchase the full report, visit the VentureBeat Insights webpage here: http://insight.venturebeat.com/report/brands-mobile-advertising-how-win
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