Today RevMob announced its collaboration with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers, to leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ad campaigns.
RevMob has joined Beintoo’s BeAudience ecosystem, a platform that gathers location data directly from users’ devices via a simple SDK, and is compatible with any proximity solution provider to capture signals from beacons in its network. The solution can then analyze the historical location patterns of anonymized app users who have opted in through BeAudience–powered mobile apps and segment them accordingly.
“Demonstrating our commitment to providing innovative solutions to our customers, RevMob’s collaboration with Beintoo gives our publishers and advertisers the ability to access and utilize user data that was previously unavailable, allowing them to reach target audiences with greater precision than ever before,” said Pedro Jahara, CEO of RevMob. “We’re also bringing a more relevant ad experience to opted-in mobile users by presenting offers based on their real-world shopping interests.”
“We are excited to partner with RevMob and accelerate our vision of creating a more efficient advertising ecosystem where brands can target the right audiences and end users can receive more relevant ads and offers,” said Antonio Tomarchio, CEO of Beintoo.
For publishers, BeAudience can be seamlessly integrated with any mobile app — from lifestyle apps to games to shopping apps— enabling scalable audience creation. With the ability to capture details regarding a mobile user’s dwell time near beacons and geofences around points of interest, BeAudience can deliver a precise picture of users’ anonymized location history and consumer preferences.
Read the full press release on this announcement here: http://www.businesswire.com/news/home/20150227005414/en/RevMob-Mobile-Ad-Network-Join-Beintoo%E2%80%99s-Proximity-Based