Mobile Surpasses TV Viewing and Desktop PC Search

Over the past several years we’ve all seen the rise of mobile. So should it come as a surprise that mobile has now surpassed TV and desktop PCs in its influence?

This year, for the first time, Americans are spending more time looking at their mobile devices than at a TV screen, an unthinkable development just a few short years ago.

Once they became “smart,” the phone became an indispensable part of our lives. We use it for everything, from directions, to taking photos and video, to staying in touch with family and friends, to entertainment.  Hardly ever do we let the phone out of our sight these days, finding ourselves staring at its screen wherever we happen to be – in a line at the grocery store, during our meals, at the car wash – you name it.

We even use our phones, on occasion, to watch TV – 84 percent of consumers use mobile devices as a second, supplementary screen to the TV, according to Nielsen.

In other news, mobile search ad spending is expected to surpass desktop ad spending for the first time as well in 2015. According to eMarketer, mobile ad spending will account for 49 percent of all digital ad spending in the U.S. and will make up 72 percent of total digital ad spending by 2019. At this rate, U.S. mobile ad spending is on its way to increase by 50 percent this year and reach $28.7 billion.

With the rise of mobile, companies more than ever need to adjust to mobile-friendly business models. How consumers view and interact with advertising content and who you choose as your mobile ad network has never been more important.

We’re here to help your company make the most of this new era of mobile dominance.

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RevMob Mobile Advertising Industry News Watch – Week of 7/13/15

Check out this week’s mobile advertising industry news below.

Industry News Watch – Week of 7/13/15

Marketers Will Spend $100 Billion On Mobile Ads In 2016
The Drum, 7/9/15
In-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in front of advertisers.

The U.S. Digital Media Ad Spend Report: Mobile Will Fuel Strong Growth
Business Insider, 7/13/15
Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

Mobile Shopping App Buys Android Lockscreen Maker App
Tech Crunch, 7/14/15
Mobile shopping startup Wish — fresh off a $500 million round of funding — has made its first acquisition. The company has acquired Locket, a startup that makes lockscreen apps for Android handsets: an eponymous app that serves tailored news to your lockscreen.

Ad Platforms Taking The Display Ad Marketplace By Storm, 7/15/15
As advertisers and marketers continue to better understand omni-channel and multi-screen strategies for retailers, it shouldn’t come as a surprise that they’re rapidly embracing display ads.

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RevMob Passes 900 Million Unique Users

We are very excited to announce that RevMob now reaches 900-plus million unique users, making it one of the largest mobile networks in the world! We’ve also surpassed 23,000 clients.

As the original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots as well as best-in-class technology and dedication to customer support for its exceptional performance.

Reaching these major milestones is a testament to our commitment to advancing mobile ad technology while delivering first-class customer support for all of our developers, publishers and advertisers.  With over 900-million unique smartphone and tablet devices across the iOS, Android and other platforms in our network, we know our clients’ messages are being seen and heard.

In addition to our expanding user base, we are very proud of our 100 percent fill rate in every country and securing some of the highest eCPMs in the industry. Our new video software development kit (SDK) is also a source of pride, enabling global publishers, developers and advertisers to easily include in-app rewarded and interstitial video ads to better monetize users while maintaining loyalty and engagement.

Be sure to follow us on Facebook and Twitter and stay tuned for major news in the coming weeks!

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RevMob’s New Video SDK Makes ‘Rewarded’ and ‘Interstitial’ Video Ads Easy

Many developers these days are looking to increase user engagement and revenue through video ads. To help them, RevMob has announced a new video SDK that allows developers to easily include rewarded and interstitial video ads so they can monetize their user base to its fullest potential.

First, here’s a brief overview of what rewarded and interstitial video ads are:

Rewarded videos:

Imagine playing your favorite mobile game and running out of “lives” to continue playing.  A message then flashes across the screen: “Watch this video to earn a life to continue playing.”  After you hit play and watch the video, you’re back in the game.

Interstitial videos:

Interstitial video ads are typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game. When an app shows an interstitial video ad, the user has the choice to either tap and view the ad or close it and return to the application.

Next, here are four reasons why you should try the new video SDK from RevMob:

  1. Customization – For rewarded video ads, developers can determine ad frequency, feature videos up to 30 seconds as well as deliver an ad in context, i.e. when a user almost beats a high score. For interstitial video ads, developers can also determine ad frequency, enable the user to “skip” the ad after a specific session length, feature videos up to 30 seconds as well as displaying only after certain session length.
  2. Easy implementation – With the SDK, both rewarded and interstitial video ads are easy to implement with several pre- and post-roll banners for developers to choose from.
  3. Increased engagement – Mobile game users often respond to reward videos because of the incentives, while interstitial are a “low interruption” ad that puts the video in a full-screen in front of the user.

RevMob offers CPV payment method and supports Video Ad Serving Template (VAST) tags to facilitate for advertisers.

RevMob’s new video ad SDK is designed to greatly improve your eCPMs and revenue. If you’d like to learn more, please visit

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Programmatic Advertising Meets the Mobile Ad Network

Nothing is hotter these days in the world of mobile advertising than programmatic.  But what exactly is programmatic advertising and how does it work with a mobile ad network?

Programmatic ad buying involves the use of intelligent software to purchase digital advertising, replacing the process of requests for proposals (RFPs), human negotiations and manual insertion orders that’s been the time-honored way of doing advertising since the era of “Mad Men.”

In essence, programmatic is ad buying at the speed of light, relatively speaking.   Another way of looking at is programmatic lets the machines do the talking.  (more…)

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How to Choose a Mobile Ad Network

Mobile advertising is projected to top $100 billion in 2016 and account for more than half of all digital ads for the first time, according to eMarketer. So if you’re trying to monetize your mobile app and take advantage of the growing market, what’s the best way to go about it?

Mobile ad networks provide enormous amounts of information to users and help you reach the exact demographics you need or want to target. Here are some important criteria to look for to choose the best one: (more…)

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Team Member Spotlight: Matheus Santos

Every so often we like to post a Q&A with an outstanding RevMob team member and share their background with our readers so you get to know the great people working hard for you behind the scenes.

Please see what Matheus Santos, Business Manager for EMEA, has to say about a variety of topics below.

RevMob - Employee Spotlight

What is your name and title?

Matheus Santos. I’m a Business Manager for Europe, the Middle East and Africa (EMEA) at RevMob.

How long have you been at RevMob?

I’ve been at RevMob almost a year now.

What do you do for the company?

I basically look over our business for the EMEA region. I keep track of all our advertising campaigns there and figure out ways to bring the best eCPM to our publishers.

Why do you like most about working at RevMob?

It’s full of outstanding people. It’s a fast-paced environment and I get to work with something I love, technology. (more…)

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RevMob Expands Headquarters as Fortune 500 Brands Embrace Mobile Advertising

I’m excited to announce that RevMob has expanded our headquarters, doubling our office space and adding employees to better the take advantage of the opportunities in the growing mobile advertising industry.

While we have expanded offices, we are still located in the heart of the Brazilian business district in Avenida Paulista, Sao Paulo. The area is home to some of the biggest companies in the country, including the Latin American divisions of many U.S. brands, a key customer target for RevMob’s premium mobile advertising network. RevMob currently delivers mobile advertising services to a Fortune 500 company in the region.  (more…)

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FAQs: How Do I Start Monetizing My App?

We know our customers have a lot of questions sometimes, especially those who might be new to the RevMob platform.

That’s why we have a page for frequently-asked questions (FAQs) on our help page for mobile advertisers and developers:

Why should you check out our FAQs?  Because it provides easy-to-understand information about things that are important to you, the app developer.  (more…)

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