Over the past several years we’ve all seen the rise of mobile. So should it come as a surprise that mobile has now surpassed TV and desktop PCs in its influence?
This year, for the first time, Americans are spending more time looking at their mobile devices than at a TV screen, an unthinkable development just a few short years ago.
Once they became “smart,” the phone became an indispensable part of our lives. We use it for everything, from directions, to taking photos and video, to staying in touch with family and friends, to entertainment. Hardly ever do we let the phone out of our sight these days, finding ourselves staring at its screen wherever we happen to be – in a line at the grocery store, during our meals, at the car wash – you name it.
We even use our phones, on occasion, to watch TV – 84 percent of consumers use mobile devices as a second, supplementary screen to the TV, according to Nielsen.
In other news, mobile search ad spending is expected to surpass desktop ad spending for the first time as well in 2015. According to eMarketer, mobile ad spending will account for 49 percent of all digital ad spending in the U.S. and will make up 72 percent of total digital ad spending by 2019. At this rate, U.S. mobile ad spending is on its way to increase by 50 percent this year and reach $28.7 billion.
With the rise of mobile, companies more than ever need to adjust to mobile-friendly business models. How consumers view and interact with advertising content and who you choose as your mobile ad network has never been more important.
We’re here to help your company make the most of this new era of mobile dominance.