The proof is in the numbers. Publishers who have updated to our new software development kit (SDK) have increased their cost per thousand impressions (eCPM) by an average of 14%.
With the arrival of the new SDK, RevMob’s partners are able to serve enhanced ads featuring rich media content, such as video ads and playable ads. Since these ad units enable a better user experience — and hence better conversion rates — advertisers are willing to pay much more for them.
In the U.S. and Great Britain, eCPM is 15% higher, and in other countries the eCPM increase is as high as 25%. See the chart below:
In addition to offering new rich media and video advertising capabilities, the new SDK offers enhanced algorithms for both iOS and Android devices, evaluating user profiles more precisely for increased user acquisition rates and retention.
Our publishers have also confirmed that the new SDK is not only raising their eCPMs, it’s easier to integrate and use than any other mobile ad platform on the market today.
If you haven’t downloaded it already, make sure you do now: http://sdk.revmobmobileadnetwork.com/