RevMob exhibited at the Game Developers Conference (GDC) in San Francisco earlier this month and had a very successful, productive event. We were fortunate that our GDC booth was located next to Oculus, probably one of the most popular booths at the show.
If you don’t know them, Oculus is the virtual reality (VR) company that was purchased by Facebook last year. They are generating a lot of interest right now because the gaming experience can be so realistic on the Oculus Rift VR headsets. I can contest to that – I took a few minutes to take them on a test drive!
At GDC I also noticed that mobile video ads are gaining more traction among gaming developers. There’s good reason for that – mobile users find them much more engaging so there’s a higher conversion rate that drives higher eCPM results.
While banner ads sell with words and pictures, video can tell a more complete story. If you combine video with user interaction, audience interest increases even more dramatically.
Creating a better user experience should be the goal of all of us in the mobile advertising industry. The gaming industry is once again ahead of the curve and their methods should be replicated.
RevMob can help. Look to this blog next week for details on our new video SDK!