RevMob Becomes First Mobile Ad Network to Join Beintoo’s Proximity-Based Audience Ecosystem


Today RevMob announced its collaboration with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers, to leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ad campaigns.

RevMob has joined Beintoo’s BeAudience ecosystem, a platform that gathers location data directly from users’ devices via a simple SDK, and is compatible with any proximity solution provider to capture signals from beacons in its network. The solution can then analyze the historical location patterns of anonymized app users who have opted in through BeAudience–powered mobile apps and segment them accordingly.

(more…)

Read More

Beacons Technology to Become Boon to Mobile Advertisers


Have you heard of beacons technology yet?  If you haven’t, you likely soon will.

A beacon is an indoor positioning system (IPS) that locates people inside a building using radio waves, magnetic fields, acoustic signals, or other sensory information collected by mobile devices. While there are several makers of these devices, the most famous is Apple’s iBeacon.

Released as part of Apple’s iOS 7 launch, iBeacon takes advantage of Bluetooth Low Energy (BLE) transmitters that enables an iOS device to send notifications to other iOS devices nearby. It’s marketed as a low-cost way for retailers and other merchants to provide contextual information directly to a customer’s mobile device while they are shopping.

(more…)

Read More

We Speak Portuguese – and Now So Does Our Website!


In case you may have missed it, we recently launched a complete duplicate of the RevMob website in Portuguese.  The site is linked from the Brazilian flag icon at the top of our English-language site.

We did this to better serve our growing number of Brazilian advertising, app developer and publishing partners who wish to reach their customer base here in Brazil and around the world.

(more…)

Read More

RevMob Takes Home Third Place at the AWS Internet of Things Hackathon


The RevMob team beat out 50 groups and more than 200 developers from around the world to take third place at the inaugural re:Invent Internet of Things (IoT) HackDay at the Amazon Web Services re:Invent conference.

The hackathon was hosted by Amazon, who partnered with Intel and Spark Labs, to provide microcontrollers and boards so the hackers could build any connected device they wanted, integrating transducers and sensors to the AWS cloud.

(more…)

Read More

RevMob Supports Men’s Health Awareness with Movember


Movember

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The RevMob team recently grew out magnificent mustaches to support men’s health awareness in “Movember.”

Combining “moustache” and “November,”Movember is an annual event to raise awareness about men’s health issues as well as raise funds for related non-profit organizations.  Run by the Movember Foundation, the goal of Movember is to “change the face of men’s health.”

(more…)

Read More