The end of traditional agencies and the upcoming changes in mobile advertising


 

 

 

Let’s assume you are a successful local businessman. You make small improvements to everyday tasks of normal people, producing kitchen utensils. If you were really good, you could make some money. People would start to talk about your service and things eventually would grow. But let’s say that you want to expand more. That you want to make your business a national – or even an international one. 20 years ago it was almost impossible. How could a small business achieve audiences and markets far away from their borders? Theoretically, it was possible by hiring advertising agencies and export consulting professionals, but only very large companies had the money to do it.

 

So you should give up, alright? 20 years ago it might be true. Not anymore.

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Revmob Update on Network Security


On Monday, November 28, 2016, Revmob detected unauthorized access into Revmob’s ad network. Several files were affected by this incident and information relating to some customers may have been affected. Since Monday, Revmob has taken immediate corrective actions to investigate and respond to the incident. The incident affects some publishers and advertisers.

Please note all customers impacted received communication from us. If a customer did not receive communication, we had established that information relating to them and their account had not been affected.

At this time, we have no evidence that any unauthorized individual or entities have actually used our customers’ information.  To our knowledge, information in the affected files may or may not include: name, email address, physical address, payment account details, key metrics, campaign data, app data and other data related to Revmob accounts. We are actively working to determine the scope of the incident.

What we are doing

Revmob takes its users’ privacy and information security seriously. The company has taken a variety of measures in response to the incident designed to prevent any future unauthorized access and protect customer information moving forward. The company has:

  • Engaged specialized legal firms to help with the investigation and inform the relevant legal authorities.
  • Engaged leading cybersecurity firms to determine the source of the incident, and account for all potential exposure.
  • Activated contingency measures which include further monitoring of our network for signs of further vulnerabilities or leaks.
  • Participated in a full security review to ensure Revmob’s system is up to the highest compliance standards, has state of the art network protection, and our users’ information remains secure and private.
  • Developed a system update that fixes the identified vulnerability. This was deployed last Thursday, December 1, 2016.

We ask our impacted customers to be aware that phishing scams or other forms of retrieving sensitive or personal information may occur and to be vigilant for any attempts to retrieve this kind of information – no matter whether they come from known or unknown sources.

For more information contact us via security@revmob.com

 

 

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Marcelo Ferreira Named Co-CEO of RevMob


Marcelo Ferreira

We are pleased to announce that RevMob has appointed Marcelo Ferreira as Co-CEO.

Ferreira brings a broad range of executive expertise to oversee the day-to-day operations of RevMob and lead business development and global expansion of the company. Ferreira will work closely with  Pedro Jahara, current CEO of RevMob, to manage the mobile ad platform.

Ferreira served as CEO of hellofood Brazil for the past three years, the Latin American brand for foodpanda group, the world’s largest firm offering online ordering and delivery of local restaurant menu items. Ferreira co-founded the Brazilian-based company and helped grow the business to 120 employees during his tenure.

Prior to hellofood, Ferreira served as a business analyst for A.T. Kearney, a leading global management consulting firm, providing strategic planning and cost control and analysis for clients in the energy, mining, cement and automobile sectors. In addition, he worked as a strategic planning manager at TNT Express, one of the world’s largest express delivery companies. He holds a bachelor’s degree in production engineering from the University of São Paulo in Brazil.

With his proven track record of success and executive skill-set, Ferreira is well-prepared to accelerate RevMob’s growth globally.

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Mobile Surpasses TV Viewing and Desktop PC Search


Over the past several years we’ve all seen the rise of mobile. So should it come as a surprise that mobile has now surpassed TV and desktop PCs in its influence?

This year, for the first time, Americans are spending more time looking at their mobile devices than at a TV screen, an unthinkable development just a few short years ago.

Once they became “smart,” the phone became an indispensable part of our lives. We use it for everything, from directions, to taking photos and video, to staying in touch with family and friends, to entertainment.  Hardly ever do we let the phone out of our sight these days, finding ourselves staring at its screen wherever we happen to be – in a line at the grocery store, during our meals, at the car wash – you name it.

We even use our phones, on occasion, to watch TV – 84 percent of consumers use mobile devices as a second, supplementary screen to the TV, according to Nielsen.

In other news, mobile search ad spending is expected to surpass desktop ad spending for the first time as well in 2015. According to eMarketer, mobile ad spending will account for 49 percent of all digital ad spending in the U.S. and will make up 72 percent of total digital ad spending by 2019. At this rate, U.S. mobile ad spending is on its way to increase by 50 percent this year and reach $28.7 billion.

With the rise of mobile, companies more than ever need to adjust to mobile-friendly business models. How consumers view and interact with advertising content and who you choose as your mobile ad network has never been more important.

We’re here to help your company make the most of this new era of mobile dominance.

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RevMob Mobile Advertising Industry News Watch – Week of 7/13/15


Check out this week’s mobile advertising industry news below.

RevMob
Industry News Watch – Week of 7/13/15

Marketers Will Spend $100 Billion On Mobile Ads In 2016
The Drum, 7/9/15
In-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in front of advertisers.

The U.S. Digital Media Ad Spend Report: Mobile Will Fuel Strong Growth
Business Insider, 7/13/15
Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

Mobile Shopping App Buys Android Lockscreen Maker App
Tech Crunch, 7/14/15
Mobile shopping startup Wish — fresh off a $500 million round of funding — has made its first acquisition. The company has acquired Locket, a startup that makes lockscreen apps for Android handsets: an eponymous app that serves tailored news to your lockscreen.

Ad Platforms Taking The Display Ad Marketplace By Storm
Business.com, 7/15/15
As advertisers and marketers continue to better understand omni-channel and multi-screen strategies for retailers, it shouldn’t come as a surprise that they’re rapidly embracing display ads.

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RevMob Passes 900 Million Unique Users


We are very excited to announce that RevMob now reaches 900-plus million unique users, making it one of the largest mobile networks in the world! We’ve also surpassed 23,000 clients.

As the original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots as well as best-in-class technology and dedication to customer support for its exceptional performance.

Reaching these major milestones is a testament to our commitment to advancing mobile ad technology while delivering first-class customer support for all of our developers, publishers and advertisers.  With over 900-million unique smartphone and tablet devices across the iOS, Android and other platforms in our network, we know our clients’ messages are being seen and heard.

In addition to our expanding user base, we are very proud of our 100 percent fill rate in every country and securing some of the highest eCPMs in the industry. Our new video software development kit (SDK) is also a source of pride, enabling global publishers, developers and advertisers to easily include in-app rewarded and interstitial video ads to better monetize users while maintaining loyalty and engagement.

Be sure to follow us on Facebook and Twitter and stay tuned for major news in the coming weeks!

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Team Member Spotlight: Matheus Santos


Every so often we like to post a Q&A with an outstanding RevMob team member and share their background with our readers so you get to know the great people working hard for you behind the scenes.

Please see what Matheus Santos, Business Manager for EMEA, has to say about a variety of topics below.

RevMob - Employee Spotlight

What is your name and title?

Matheus Santos. I’m a Business Manager for Europe, the Middle East and Africa (EMEA) at RevMob.

How long have you been at RevMob?

I’ve been at RevMob almost a year now.

What do you do for the company?

I basically look over our business for the EMEA region. I keep track of all our advertising campaigns there and figure out ways to bring the best eCPM to our publishers.

Why do you like most about working at RevMob?

It’s full of outstanding people. It’s a fast-paced environment and I get to work with something I love, technology. (more…)

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RevMob Expands Headquarters as Fortune 500 Brands Embrace Mobile Advertising


I’m excited to announce that RevMob has expanded our headquarters, doubling our office space and adding employees to better the take advantage of the opportunities in the growing mobile advertising industry.

While we have expanded offices, we are still located in the heart of the Brazilian business district in Avenida Paulista, Sao Paulo. The area is home to some of the biggest companies in the country, including the Latin American divisions of many U.S. brands, a key customer target for RevMob’s premium mobile advertising network. RevMob currently delivers mobile advertising services to a Fortune 500 company in the region.  (more…)

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