RevMob Named Top 4 Most Popular SDK for iOS


Great news! Apptopia, a provider of one the most actionable mobile app data and insights in the industry, has ranked RevMob No. 4 in a list of the most popular SDKs (software development kit) on the iOS platform.

A new service from Apptopia can now quantify which SDKs are installed in applications that are available for download on the iTunes App Store or Google Play. With the service, mobile app developers can see what SDKs are installed on specific mobile apps, and they can also categorize which apps use a specific SDK.

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New SDK Raising eCPMs for Publishers


The proof is in the numbers.  Publishers who have updated to our new software development kit (SDK) have increased their cost per thousand impressions (eCPM) by an average of 14%.

With the arrival of the new SDK, RevMob’s partners are able to serve enhanced ads featuring rich media content, such as video ads and playable ads. Since these ad units enable a better user experience — and hence better conversion rates — advertisers are willing to pay much more for them.

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RevMob Average CPIs for Publisher Higher than Competition Across the Globe


RevMob Mobile Ad Network 

A recent look at average CPIs across the globe by the mobile ad industry versus RevMob’s average CPIs showed some very positive results (see geo-located Android CPI chart below).

Almost across the board, RevMob is leading the industry CPI average on Android devices by anywhere from 12 to 147 percent around the world.  This demonstrates RevMob’s commitment to our customers in offering the best CPIs and highest eCPM rates in the industry, driving quality traffic to our advertisers and increased conversions.

A closer look at the numbers reveals some interesting details. (more…)

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New SDK – Rich Media, Video Ad’s and Improved Targeting


RevMob Mobile Ad Network 

As a top mobile ad platform offering one of the highest eCPMs in the industry, we are always trying to enhance our offering and bring the best opportunity for conversions to our publishing, development and advertising customers worldwide.

With that in mind, this week we announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition.

Let’s just say it, the rich media features for Android and iOS devices are cool. With this new functionality, ads can have movement that surprises and engages users, with objects appearing from any side of the screen or expanding, floating and fading.

The rich media capabilities also enable animation, 3D 360 views, user interactivity and so much more.

 

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