Take care of your advertisers: How to avoid targeting issues


 

 

This week we’ve seen the enormous outrage by advertisers worldwide when the New York Times discovered that YouTube was displaying ads for their brands in extremist content available at the website. The misplaced ads were from the British newspaper “The Guardian”, but soon further investigation showed that they were not the only brand facing this issue. The damage for YouTube is nothing short of huge. More than 250 advertisers have already left the network due to misplaced ads, while many companies now wonder if their marketing budgets are not being spent showing advertisements on extremist content.

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Setting up your first User Acquisition campaign


 

So… it is your first day as a User Acquisition Analyst at this super cool start up and you are really excited with everything, which is GREAT! After getting to the office early in the morning and being introduced by the CEO – that you already met during the interviewing process – to all the 3 remaining employees (the company is comprised basically by 3 tech guys plus the CEO and now you), your CEO calls you to a meeting and tells you that the company needs to start doing paid user acquisition campaigns for the app that was approved in the App Store and Google Play just yesterday ASAP! 

You obviously get really excited with the mission even though you didn’t understand completely what your CEO wants neither how to do it.

Having faced similar challenges in the past, during the following items we explain what are the steps you MUST go through in order to overcome this challenge and amaze your boss!

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Mobile advertising 101: A guide for mobile advertising newbies


The mobile advertising market is huge. With $100 billion worth in revenue globally and growing double-digits year over year, one can assume this market is here to stay.

With that in mind, Revmob came up with this comprehensive (and pretty straightforward) glossary to help you if you are just starting to navigate in this market and don’t want to be an outsider. Have fun!

ps: write us back if you think there are any relevant definitions missing!

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Programmatic Advertising Meets the Mobile Ad Network


Nothing is hotter these days in the world of mobile advertising than programmatic.  But what exactly is programmatic advertising and how does it work with a mobile ad network?

Programmatic ad buying involves the use of intelligent software to purchase digital advertising, replacing the process of requests for proposals (RFPs), human negotiations and manual insertion orders that’s been the time-honored way of doing advertising since the era of “Mad Men.”

In essence, programmatic is ad buying at the speed of light, relatively speaking.   Another way of looking at is programmatic lets the machines do the talking.  (more…)

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FAQ: How Do I Set up JS Tags in My RevMob Ad Campaign?


We’re excited to let you know that RevMob will now be answering frequently asked questions (FAQs) periodically from our customers on our blog. The first FAQ we will answer in today’s inaugural post in the series is.

Q: What is a JS Tag and how do I set them up in my advertising campaign?

A: JS Tags basically work as HTML pages that serve as the creatives for advertising campaigns.

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RevMob Average CPIs for Publisher Higher than Competition Across the Globe


RevMob Mobile Ad Network 

A recent look at average CPIs across the globe by the mobile ad industry versus RevMob’s average CPIs showed some very positive results (see geo-located Android CPI chart below).

Almost across the board, RevMob is leading the industry CPI average on Android devices by anywhere from 12 to 147 percent around the world.  This demonstrates RevMob’s commitment to our customers in offering the best CPIs and highest eCPM rates in the industry, driving quality traffic to our advertisers and increased conversions.

A closer look at the numbers reveals some interesting details. (more…)

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