Marcelo Ferreira Named Co-CEO of RevMob

Marcelo Ferreira

We are pleased to announce that RevMob has appointed Marcelo Ferreira as Co-CEO.

Ferreira brings a broad range of executive expertise to oversee the day-to-day operations of RevMob and lead business development and global expansion of the company. Ferreira will work closely with  Pedro Jahara, current CEO of RevMob, to manage the mobile ad platform.

Ferreira served as CEO of hellofood Brazil for the past three years, the Latin American brand for foodpanda group, the world’s largest firm offering online ordering and delivery of local restaurant menu items. Ferreira co-founded the Brazilian-based company and helped grow the business to 120 employees during his tenure.

Prior to hellofood, Ferreira served as a business analyst for A.T. Kearney, a leading global management consulting firm, providing strategic planning and cost control and analysis for clients in the energy, mining, cement and automobile sectors. In addition, he worked as a strategic planning manager at TNT Express, one of the world’s largest express delivery companies. He holds a bachelor’s degree in production engineering from the University of São Paulo in Brazil.

With his proven track record of success and executive skill-set, Ferreira is well-prepared to accelerate RevMob’s growth globally.

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Mobile Surpasses TV Viewing and Desktop PC Search

Over the past several years we’ve all seen the rise of mobile. So should it come as a surprise that mobile has now surpassed TV and desktop PCs in its influence?

This year, for the first time, Americans are spending more time looking at their mobile devices than at a TV screen, an unthinkable development just a few short years ago.

Once they became “smart,” the phone became an indispensable part of our lives. We use it for everything, from directions, to taking photos and video, to staying in touch with family and friends, to entertainment.  Hardly ever do we let the phone out of our sight these days, finding ourselves staring at its screen wherever we happen to be – in a line at the grocery store, during our meals, at the car wash – you name it.

We even use our phones, on occasion, to watch TV – 84 percent of consumers use mobile devices as a second, supplementary screen to the TV, according to Nielsen.

In other news, mobile search ad spending is expected to surpass desktop ad spending for the first time as well in 2015. According to eMarketer, mobile ad spending will account for 49 percent of all digital ad spending in the U.S. and will make up 72 percent of total digital ad spending by 2019. At this rate, U.S. mobile ad spending is on its way to increase by 50 percent this year and reach $28.7 billion.

With the rise of mobile, companies more than ever need to adjust to mobile-friendly business models. How consumers view and interact with advertising content and who you choose as your mobile ad network has never been more important.

We’re here to help your company make the most of this new era of mobile dominance.

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RevMob Mobile Advertising Industry News Watch – Week of 7/13/15

Check out this week’s mobile advertising industry news below.

Industry News Watch – Week of 7/13/15

Marketers Will Spend $100 Billion On Mobile Ads In 2016
The Drum, 7/9/15
In-app ads are a big part of the reason why mobile advertising will continue to thrive, no matter the regulatory and logistical challenges put in front of advertisers.

The U.S. Digital Media Ad Spend Report: Mobile Will Fuel Strong Growth
Business Insider, 7/13/15
Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

Mobile Shopping App Buys Android Lockscreen Maker App
Tech Crunch, 7/14/15
Mobile shopping startup Wish — fresh off a $500 million round of funding — has made its first acquisition. The company has acquired Locket, a startup that makes lockscreen apps for Android handsets: an eponymous app that serves tailored news to your lockscreen.

Ad Platforms Taking The Display Ad Marketplace By Storm, 7/15/15
As advertisers and marketers continue to better understand omni-channel and multi-screen strategies for retailers, it shouldn’t come as a surprise that they’re rapidly embracing display ads.

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RevMob Passes 900 Million Unique Users

We are very excited to announce that RevMob now reaches 900-plus million unique users, making it one of the largest mobile networks in the world! We’ve also surpassed 23,000 clients.

As the original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots as well as best-in-class technology and dedication to customer support for its exceptional performance.

Reaching these major milestones is a testament to our commitment to advancing mobile ad technology while delivering first-class customer support for all of our developers, publishers and advertisers.  With over 900-million unique smartphone and tablet devices across the iOS, Android and other platforms in our network, we know our clients’ messages are being seen and heard.

In addition to our expanding user base, we are very proud of our 100 percent fill rate in every country and securing some of the highest eCPMs in the industry. Our new video software development kit (SDK) is also a source of pride, enabling global publishers, developers and advertisers to easily include in-app rewarded and interstitial video ads to better monetize users while maintaining loyalty and engagement.

Be sure to follow us on Facebook and Twitter and stay tuned for major news in the coming weeks!

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RevMob Expands Headquarters as Fortune 500 Brands Embrace Mobile Advertising

I’m excited to announce that RevMob has expanded our headquarters, doubling our office space and adding employees to better the take advantage of the opportunities in the growing mobile advertising industry.

While we have expanded offices, we are still located in the heart of the Brazilian business district in Avenida Paulista, Sao Paulo. The area is home to some of the biggest companies in the country, including the Latin American divisions of many U.S. brands, a key customer target for RevMob’s premium mobile advertising network. RevMob currently delivers mobile advertising services to a Fortune 500 company in the region.  (more…)

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MWC 2015: What the Big Brands Want from Mobile Advertising

It was a busy time for events this month for RevMob.  We exhibited at the Game Developers Conference (GDC) in San Francisco and attended Mobile World Congress 2015 in Barcelona, Spain – all in the same week!

At MWC, we enjoyed discussing RevMob’s role in the future of mobile advertising with industry leaders, media and customers.

I was pleased to see that the mobile app exhibition area had doubled since last year and featured several mobile advertising companies as well. This shows just how fast our industry is growing.   (more…)

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GDC 2015: the Place for Virtual Reality and Mobile Video Advertising

RevMob exhibited at the Game Developers Conference (GDC) in San Francisco earlier this month and had a very successful, productive event. We were fortunate that our GDC booth was located next to Oculus, probably one of the most popular booths at the show.

If you don’t know them, Oculus is the virtual reality (VR) company that was purchased by Facebook last year.  They are generating a lot of interest right now because the gaming experience can be so realistic on the Oculus Rift VR headsets.  I can contest to that – I took a few minutes to take them on a test drive!


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Message from New RevMob CEO

I would like to introduce myself to our clients and partners as the new CEO of RevMob.

I previously served as RevMob’s Chief Marketing Officer for the past year. Prior to joining RevMob, I was a consultant at Bain & Company, one of the world’s leading business consulting firms.

While I’ve been on the job since June, we are just formally announcing my appointment today.  What can I say, we’ve been busy!


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