As we know, we are currently watching the shift between the economic centers of the world. The rise of China, an assertive India, an increasingly resurgent Russia and the digitalization of markets such as Latin America and Africa will change the mobile advertising market profoundly in the next years. Here we list the 5 main challenges for developers that do want to focus their apps in these markets:
And 2016 is finally coming to an end!
That is why we would like to share the 2016 highlights on mobile advertising with you in a series of posts discussing the most relevant trends of our market in 2016
Ad fraud: Half of digital spend in 2016
Mobile programmatic advertising is poised to take over the world. With the evolution of internet connections, machine learning, and big data, programmatic is becoming a consensus in the market. However, a research made by eMarketer in July 2016 shows that 48% of respondents are concerned about fraud/viewability in the market, while 42% complain of transparency issues, and 41% agree that mobile programmatic lacks measurable ROI. Half of the mobile ad business, worth about $15 billion in the U.S. and $2.1 billion on the U.K., shows signs of fraud. This can, however, happen for many reasons, from tracking problems to server latency.
Mobile subscriptions are on the rise in Africa. More than 557 million subscriptions exist now, according to MobyAffiliates, an increase of 180 million subscriptions if compared to 2015. However, even with a large number of phones and the economic rise of the African continent, mobile marketing has a lot of space to grow in Africa.
On Monday, November 28, 2016, Revmob detected unauthorized access into Revmob’s ad network. Several files were affected by this incident and information relating to some customers may have been affected. Since Monday, Revmob has taken immediate corrective actions to investigate and respond to the incident. The incident affects some publishers and advertisers.
Please note all customers impacted received communication from us. If a customer did not receive communication, we had established that information relating to them and their account had not been affected.
At this time, we have no evidence that any unauthorized individual or entities have actually used our customers’ information. To our knowledge, information in the affected files may or may not include: name, email address, physical address, payment account details, key metrics, campaign data, app data and other data related to Revmob accounts. We are actively working to determine the scope of the incident.
What we are doing
Revmob takes its users’ privacy and information security seriously. The company has taken a variety of measures in response to the incident designed to prevent any future unauthorized access and protect customer information moving forward. The company has:
- Engaged specialized legal firms to help with the investigation and inform the relevant legal authorities.
- Engaged leading cybersecurity firms to determine the source of the incident, and account for all potential exposure.
- Activated contingency measures which include further monitoring of our network for signs of further vulnerabilities or leaks.
- Participated in a full security review to ensure Revmob’s system is up to the highest compliance standards, has state of the art network protection, and our users’ information remains secure and private.
- Developed a system update that fixes the identified vulnerability. This was deployed last Thursday, December 1, 2016.
We ask our impacted customers to be aware that phishing scams or other forms of retrieving sensitive or personal information may occur and to be vigilant for any attempts to retrieve this kind of information – no matter whether they come from known or unknown sources.
For more information contact us via email@example.com
Revmob team will be at GrowthStack 2016 in San Francisco, waiting for you to discuss the hottest trends in mobile advertising for 2017. Growthstack will be one of the most exciting events of 2016, helping brands to unleash their complete potential. It will be held at Hilton Union Square San Francisco, on Dec. 8th. If you want to know more about User Acquisition and how to monetize your apps, let us know!
Meanwhile, share your insights with us. Which was, in your opinion, the biggest surprise in the 2016 startup scene?
See you soon! 🙂
What kind of developer are you? What are your inspirations? Do you use Mac, Linux or Windows? As a developer, you might have some very unique skills and goals. And mapping them are essential to our market. After all, do you want to know what it takes to be a competitive dev in the future? Which platform will dominate the market in the upcoming future?
Dmexco is one of the biggest events for tech and mobile enthusiasts in Europe. Team Revmob was present, and we’ve selected the highlights of the event for you.
Dmexco was held in Cologne, Germany. Europe’s richest country is also home to many of the biggest players in the ad-tech market and Dmexco showed many of the upcoming tech trends for the european summer.
We are proud to present our new SDK version – 9.1.0. The major focus of this release is performance, stability and distribution, the latter through strengthening our cross-platform libraries inventory. We’ve been working on the last few months to reduce the SDK size to a minimum and to run it through a new and severe quality assurance process, in partnership with our biggest publishers.
To celebrate this release, we’ll give a 10% bonus on the July 2016 ad revenue generated by all these new SDKs automatically if you integrate them by the end of June.
Today we can say our SDK is the lightest of the big players in the market, with 199Kb for Android and 20Mb for iOS. Its overall latency is under 100ms, which can be reduced to zero if you pre-cache our ads. Our data usage has also been reduced by our compression algorithms, as has our memory usage.
When it comes to stability, the new QA process has given very good results. Data from more than 100 million users shows that amongst the biggest players in the market our SDK is by far the most stable, with zero crash reports, while the others have dozens daily.
In distribution terms, we developed the first official advertising package for React Native, started a partnership with Corona Labs, completely refactored our SDKs for Unity, PhoneGap / Cordova, Adobe AIR, GameMaker: Studio and GameSalad, running them all through our new QA mentioned before. Also, we renewed our support policies for these SDKs so that we’ll provide support in less than 24h.
Talking about integration, we didn’t like our old SDK documentation that much, so we redesigned it from scratch. It’s now inside our console, as one of our tabs, with much more usability, much better examples and way more beautiful (cheers, design team!). It also has a new rating system, so please give us your feedback.
It’s on! Game Developers Conference (GDC) 2016 is only a few days away. Hailed by many as one of the most important events on the gaming industry, we might expect lots of new games, hardware and the rise of virtual reality. So if you are dropping by GDC of course you don’t want to miss out on anything, but since we still can’t be at two places at the same time we’ve created a shortlist for the event!